Perch is an app created by the team of geo-tech marketing rock stars at Closely. In a nutshell, Perch makes it possible to track what your business and businesses that you care about most, are doing on Facebook, Twitter, Yelp, Google+, Instagram, Foursquare, Groupon, and Living Social - just to name a few.
Once downloaded from iOS or Google Play you are on your way to becoming the most informed business owner in your neighborhood. You can create a personal watchlist of nearby businesses that matter to you and quickly discover what's popular on social networks, what people are saying on Yelp and what types of content drives the most engagement with consumers. For example, the perfect latte shot may be the most popular piece of activity for the cafe across the street or maybe a recent deal on Living Social has the restaurant across the street booked solid. When you are armed with this information, you can take action and drive the similar response to your own business.
The app provides notifications with new updates and allows you to focus on payroll, inventory and operations - obviously there are a million and one things you have to think about
So what happens next? Once you discover what is popular with other businesses, you can quickly modify your own digital marketing. Soon the app will also provide digital marketing tips and tools to help you along the way.
** Full disclosure: Closely, the company behind the Perch app is a client. The app is a tool I use daily.