Did you know that there are a slew of great tools beyond just analytics that can help with content creation, data collection and testing? Was reading this great piece on iMediaConnection and one of the tools features was called Our Mobile Planet.
OurMobilePlanet.com provides access to the full set of data from the Mobile Marketing Association and the Interactive Advertising Bureau along with a powerful chart creation tool. Businesses can use the data on the site to gain a deeper understanding of the mobile consumer and make data-driven decisions.
It was especially interesting to me given that a majority of our clients are in the mobile space. To try it out, I looked at data specifically around consumer interaction with mobile ads and was able to create this chart in less than one minute. Now for the purpose of this post, I didn't doctor it up or do anything special so you can imagine what interesting things you can do with a bit more time spent on this great resource.
Go check out this article and find tools that you can include in your marketing toolbox.