Thanks to the fine people at Make a Web Site for creating a cheat sheet for social media images. Head on over and check it out, makes for a great print out at your desk.
Looking for new head shots or pics for your business? Here is a list of Colorado photographers that come highly recommended.
Andrea Flanagan Photography
Christina Gressianu Photographer
Jennifer Sheppard Little
Lisa Siciliano - Dog Daze Photo
Mark Mortensen Photography
Mark Woolcott Photography
William Green Photography
Attn: Developers - hack the future of #journalism 5/31-6/1 in #SF bit.ly/1smcShf @KQED #hackathon
HACK THE FUTURE OF JOURNALISM:
Imagining Tools to Improve the Quality of News and Information in a Social Media World
Teams of developers, journalists and innovative thinkers will be challenged to discover new tools, business models, and services that deliver context-rich, real-time social journalism to users across digital platforms. Hackathon participants will be supported by mentors from media, investment and technology communities through workshops, demonstrations and one-on-one conversations.
Saturday, May 31-Sunday, June 1.
KQED | 2601 Mariposa St. | San Francisco
Your ideas have the power to improve the quality of journalism and information provided during breaking news situations, and thus you'll be helping to create a smarter, more informed citizenry. (And, of course, there will be and cash prizes for winning teams, along with free snacks and meals for all participants.)
The event is organized by the Donald W. Reynolds Journalism Institute, the Public Media Platform, and KQED; and is sponsored by Google. Additional support and challenge prize provided by Wayin.
* Find full details and request an invitation online at http://www.rjionline.org/hackathon
* You can also find a one-page PDF flier about the event at http://hackathon.rjionline.net/downloads/rjihackathon01.pdf
* And if you want to post to social media about the event, here's a post you can copy and paste:
Hack the future of #journalism with @rji 5/31-6/1 in San Francisco at #rjihacks #hackathon bit.ly/1smcShf
Do you hate building presentations? I don't but most of the people I work with definitely do which means I typically am the go-to for presentation design. I use Keynote primarily because I love the options but there are times too when I use PowerPoint. The one struggle I have though is converting Keynote to PowerPoint isn't always pretty so when I stumbled upon this new presentation program by Slide Bureau, I was immediately intrigued. The presentation and slideshow maker app was created by former Microsoft UI pros with a keen attention to the user experience so that business professionals of all kinds are able to use it. The app is free has more than 100 templates to choose from. Definitely something to check out. To learn more, watch this recent interview with Robert Scoble.
Exciting news on the LinkedIn front to anyone looking to expand their professional brand.
Starting today, 25,000 members will have the ability to publish content on LinkedIn.
According to LinkedIn, the average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments. By any measure, this is a remarkably high level of engagement for digital content.
Check it out!
Did you know that there are a slew of great tools beyond just analytics that can help with content creation, data collection and testing? Was reading this great piece on iMediaConnection and one of the tools features was called Our Mobile Planet.
OurMobilePlanet.com provides access to the full set of data from the Mobile Marketing Association and the Interactive Advertising Bureau along with a powerful chart creation tool. Businesses can use the data on the site to gain a deeper understanding of the mobile consumer and make data-driven decisions.
It was especially interesting to me given that a majority of our clients are in the mobile space. To try it out, I looked at data specifically around consumer interaction with mobile ads and was able to create this chart in less than one minute. Now for the purpose of this post, I didn't doctor it up or do anything special so you can imagine what interesting things you can do with a bit more time spent on this great resource.
Go check out this article and find tools that you can include in your marketing toolbox.
One of my favorite blogs to read on a regular basis is written by Andrea Vahl, a social media coach, strategist and speaker (also she is an incredibly nice person).
This week, Andrea posted a Google + check list which everyone should consider printing out and referring to on a regular basis. Often, brands and companies forget about Google + when in fact, it should be a key part of their digital marketing strategy.
Google + may not have the same traction as the other social networks but the fact remains that if you are doing content marketing, Google + needs to be considered. Simple reminder, Google is THE destination for search (accounts for 70% of search). So, will your content be found?
Perch is an app created by the team of geo-tech marketing rock stars at Closely. In a nutshell, Perch makes it possible to track what your business and businesses that you care about most, are doing on Facebook, Twitter, Yelp, Google+, Instagram, Foursquare, Groupon, and Living Social - just to name a few.
Once downloaded from iOS or Google Play you are on your way to becoming the most informed business owner in your neighborhood. You can create a personal watchlist of nearby businesses that matter to you and quickly discover what's popular on social networks, what people are saying on Yelp and what types of content drives the most engagement with consumers. For example, the perfect latte shot may be the most popular piece of activity for the cafe across the street or maybe a recent deal on Living Social has the restaurant across the street booked solid. When you are armed with this information, you can take action and drive the similar response to your own business.
The app provides notifications with new updates and allows you to focus on payroll, inventory and operations - obviously there are a million and one things you have to think about
So what happens next? Once you discover what is popular with other businesses, you can quickly modify your own digital marketing. Soon the app will also provide digital marketing tips and tools to help you along the way.
** Full disclosure: Closely, the company behind the Perch app is a client. The app is a tool I use daily.
Today, video is more important than ever for businesses to share their story in a way that is authentic and fun, to bring to life the experience of their product and to connect with key constituents via the channels where many search for information or entertainment. Video is also a great way to capture customer testimonials, executives at live events, workplace videos for recruiting... The list goes on and on.
The fact is, video is becoming more and more popular as companies try to leverage rich media content as part of their marketing efforts. Study after study shows that more people are using the internet to consume video. Most of these videos are short-form videos, each being watched for just a few minutes at a time. These are the videos that are perfectly suited for sharing on social channels. Consumers want videos that entertain, educate, inspire and help them better understand a product or service.
And while video creation can be daunting for some, it is always good to have some experts in the field who can jump in and bring a project to life. Aside from the small video projects that I do myself, I am always on the hunt for talented videographers, video editors, voice talent, demo video artists and the like. I believe that every marketer should consider adding a videographer to their creative team as video can easily fit into every part of a campaign. With that, I recently sat down with Shelby Smith, a talented videographer who has traveled the globe capturing video. In 2012, Decline Magazine coined Shelby as the next up and coming videographer.
Learn more about Shelby below:
What is Shelby Smith Video?
Shelby Smith Video is a freelance video production
created by me (Shelby Smith) based in Denver, Colorado and
available all over the world.
What type of work have you done?
I have created videos ranging from action sports with a emphasis on mountain biking, to music videos, event coverage, reality TV, and corporate engagements.
What is your specialty?
My specialty is filming slope style mountain biking,
however I'm making the shift to creating more corporate videos for various companies.
What is your style?
I would describe my style as more of an Indie cinematic style, I have a bit of a different look then the contemporary video editors that are in vogue. I strive for compelling shots and engaging the audiences attention.
What services do you provide?
I provide a video service from pre-production (script writing, storyboard, casting), production (filming), to post production (editing, color grading, 3d graphic animation, sound design).
Types of video you produce?
Whatever your video needs, I can provide. Anything from showcasing one product your company offers to many. Also video interviews with company employees and video montages showing a fun filled professional atmosphere.
What kind of equipment do you use?
I'm currently running a Canon t4i with various L-series
lenses, different primes, and anamorphic lenses. For a audio a Zoom recorder, and lights, 4 soft boxes. I will be upgrading
my camera very soon to the Blackmagic Cinema Camera 4k.
This camera has a very high resolution of filming and a very large amount of dynamic range. It also has the capability to film at 4k, which is four 1080p frames put together.
How can businesses get your rates?
Businesses can acquire my rates by emailing directly at firstname.lastname@example.org
Check out Shelby's demo reel here.
For more information on Shelby Smith Video click here.